Tuesday, March 15, 2011

D&G TO END?



The rumour mill is spinning a new one about Dolce and Gabbana closing their younger label D&G. The edgier label is hugely successful so it begs the question, why?

Ohlalamag claims their source told them "Domenico Dolce and Stefano Gabbana want to focus on one single brand, Dolce & Gabbana" according to an anonymous Italian retailer adding "I don't understand, because D&G is a line that makes 400 million euros, it's young and flexible and it's doing really well. It's a lot to ask retailers. In my case, for example, I don't carry the signature line, but I've never missed a season with D&G. Domenico and Stefano are clever, though, so they must have thought this out and consider it a wise strategic move"
D&G's final collection is thought to be Spring Summer 2012. Dolce & Gabbana had "no comment" to add to the rumours. Would this mean a their overall label would become cheaper?