I did this post to prove you don't have to spend a thousand bucks to buy a pair of designer shorts. Rolled denim is currently in style, so I thought to take a trip to Edgars to see if they have anything interesting. On the Sale Rail I found a pair of purple skinny jeans in 36. Now, I'm a 32 but with this style of cotton denim you can always have the waist taken in.

Adding bleach to colour dyed cotton reveals an opposing colour that will look professionally dyed if done right. Keep clean, don't over-do it, stick to a style you want and try to have it make sense. In this instance I didn't bleach the back or the belted section, making it look like it was store bought.

When dressing something this loud avoid clashing colours or prints. Diluting it in a sense will make the shorts speak for themselves. Pairing them with more expensive clothing makes it look like it could have been expensive too.

As a final touch, fold the shorts over and up a few times until they reach just above the knee. The jeans cost R100 and bleach no more than R16, considering I spent half an hour with these shorts I'd say it's far better to make something new than spend exorbitant amounts you may not have.

Now go try this and send me your pictures!

Men's Health Denim Guide

Branching to an online market, Mens Health magazine has plans to teach you how to buy the perfect pair of jeans. And not only that but they explain all the other questions you may have, and some you don't but are interesting nonetheless. Of course you could always just read the article I wrote in May. I'm kidding, go take a good look around. If you prefer the print version they have also gone into detail in their September Issue, which if I may say is the best I've read in a while.

Find your perfect fit!

David Gandy was spotted at the V Festival on the 21st wearing a pair of Larkee jeans from Diesel. There have been mentions online that this is a new version of Levan but in fact it's a new version of Lemmen, which coincidentally I pulled out of my closet today for the first time in over a year. Maybe it's his build or the way he's standing but these jeans seem to fit him a little more snug than mine. Especially around the calf. Perhaps he had his tailored to be more slim. It's a tough denim that will need some wearing in but still a great option because it's quite a masculine build. You know, like Gandy.



Available in Diesel stores nationwide! (021 425 5779)

(Gandy image: fashionisto)

How to buy Jeans, for men

Over at STYLESCOOP my article on mens jeans is up for your enjoyment. Having worked before in a top jeans brand for years I have accumulated some useful tips, so please do pop over there to read it!

For those who are puzzled about what style suits which body type this is the place to find an answer. And let me know what you think!

HOW TO BUY JEANS, FOR MEN >>

Paul Smith JEANS Look Book favorites

G-STAR RAW ARRIVES AT THE WATERFRONT

Ari Fabian understands competition. Not only is 'Fabiani' located in every possible location available in Cape Town but now he has added a new member to his growing fashion family. G-Star Raw opened it's doors two days ago in the V&A Waterfront and upon a quick tour was pleasantly surprised. Great interior and clothing but most importantly the shop assistants aren't over-bearing and desperate like some a few doors down.

With all the fashion that continues to fill our once humble and simple Waterfront we can expect brands like G-Star and Hugo Red to do well. It also starts making other shops nervous if sales decrease. Perhaps keeping them on their toes will ensure they try harder.

G-Star Raw now available at the V&A Waterfront.

Dsquared online store now open!

The fashion gods have answered my prayers. Well sort of. Dsquared2 who I love with all my heart have now opened an online store. They deliver worldwide but have possibly forgotten to add a little country called South Africa. We don't get Dsquared2 here anywhere and I'm desperate to fill up my wardrobe with some more of Dean and Dan.





The twins also shot a video to mark the opening and as if anyone is surprised they included a naked male model. Follow this link to get your 'shop on' and let me know of your successes! Go on now... shoo.

GQ - Kings of Neon

Photographer Neil Kirk delivers a colourful and tasty feature on the return of Neon (for guys anyway) in the Sep 09 issue GQ South Africa. While it may be a bit behind in terms of International fashion South Africa has always been lucky in that the delay works for those items you might not be ready to let go of, just yet. Paired nicely with Paul Smith (floral jacket). Mens Fashion in South Africa is slowly but surely replacing the likes of Nike and the boardshort/haviana combo. Kudos.


Issues in stores now!
Model: Samuel Allerton for Boss NYC

WISHLIST

DSQUARED2
2009/10 Autumn Winter
Logo Tag Straight Jeans (Blue)
[74LA262 30006 089]
432.61 USD
Available from Diabro here.






I cannot wait for the new collection. Spring seems to me to be their better runway show every year. I need a new pair of Dsquared jeans pronto. The fit is always unparalleled and the worn-in detail make their jeans ready-to-wear with any basic tee for a cool, casual look.

Snapshot!

Philip donned head to toe in Paul Smith, he is the manager there, after all.
This, my friends is how it's done.

FIVE KEYS TO WEARING WHITE JEANS (GQ STYLE)

5. Bet on Black
White jeans never look better than when paired with black—be it a polo shirt or a V-neck sweater.

4. Get Your Footing
White sneakers work great with white jeans, as long as the sneaks have some detailing. Wear all-white tennis shoes and you’ll look like a male orderly.

3. Bring on the Sand
White jeans say summer. Bring a pair with you when you head to the beach for a week and wear them with everything from flip-flops to an unbuttoned shirt.

2. Lose the Belt
Do like most of the guys here and wear your white jeans without a belt for a lighter, leaner look. Just make sure the jeans fit well.

1. Pick the Right Coat
And go ahead and throw on a suit jacket or sport coat. But remember: If you want to maintain the clean, minimal look of the white jeans, opt for a jacket neutral in color and without a pattern.